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When the leaders of a major retail pharmacy chain set out to enhance customer satisfaction, market research told them that the number one determinant would be friendly and courteous service. This meant changing the organizational culture in hundreds of locations—creating an open, welcoming atmosphere where regular customers and employees knew one another’s names, and any question was quickly and cheerfully answered.
Via The Learning Factor
People still buy from people they like. We spend millions on research to remind us of the Golden Rule, "Treat others they you want them treat you" Whoever wrote that must be a brilliant individual. Good advice!
social animal and scientific validation: pride building as an organizational effectiveness method
Well not terribly new, not particularly secret but still helpful. Autonomy, clear purposes, and recognition are described as sources of pride but we've known about these for quite some time in connection with high performance. More specifically, all of the ideas referred to: pride, trust, autonomy, purpose and recognition are associated with employee engagement--a key driver of organizational effectiveness in the #empoweringeffectiveness model.