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![In Numbers: How companies structure social media campaigns [infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/SVRMKdThJXyNtVVHLZ_zkDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.
In summary:
42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
Be strategic about who is managing your Socia Media. It matters...
Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-)