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To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:
CuriosityAmazementInterestAstonishmentUncertainty
Then, we looked more closely to see how certain demographics respond to different types of content. Via The Learning Factor 
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Anthony Burke's curator insight,
January 31, 2013 3:46 AM
When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking 
Tom Hood's curator insight,
February 9, 2013 12:35 PM
I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion. |
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It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.
This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link. Via Lauren Moss
Athena Catedral's curator insight,
May 16, 2013 5:58 AM
It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy
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![Successful Online Business Pioneers of 2012 [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/uu2dn8Z4QUpw_kl1eFqX8zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Successful entrepreneurs are able to convert a vision into reality, and they’re able to triumph over adversity. 2012 saw the rise of several such individuals who were able to leave a lasting mark in the online sphere. Paul Sciarra and Ben Silbermann launched Pinterest in 2010, and the photo-sharing networking tool surged in popularity in 2012. Despite a difficult start, Sciarra and Silbermann refused to accept defeat—they continued to improve Pinterest, and the rest is history... The minds behind Twitter, Turntable, and Rockmelt are also among the most successful online business pioneers of 2012. Do you use any of these social networking tools? Check out the infographic to learn more. Via Lauren Moss
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Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.
Capturing Attention can be hard