94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?
Via janlgordon
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I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.
Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.
How Persona Marketing Affects Your Bottom Line
People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.
Hughes explains what exactly persona marketing means from the customer's perspective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: 123rf.
Read full article here: http://ow.ly/IgpI308oXi1
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