Business Improvement and Social media
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How to Establish Trust and Authority with #SEO

How to Establish Trust and Authority with #SEO | Business Improvement and Social media | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines

Via janlgordon
janlgordon's curator insight, June 6, 2017 6:08 PM

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/wZEj30cnonl

 

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Business Improvement and Social media | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC]

Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it

Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation.

Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.

 

What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.

 

View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry...


Via Lauren Moss
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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | Business Improvement and Social media | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


Via Lauren Moss
Bart van Maanen's curator insight, June 5, 2013 6:11 AM

Een nogal indrukwekkende lijst, maar waard om te bekijken.

David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Business Improvement and Social media | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?