Business Improvement and Social media
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A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Business Improvement and Social media | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts

Via janlgordon
janlgordon's curator insight, November 30, 2016 10:28 PM

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/FoSG306H6uh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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#Creativity, Innovation, and Storytelling For #Business Success

#Creativity, Innovation, and Storytelling For #Business Success | Business Improvement and Social media | Scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”


Via David Hain
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Rescooped by Ricard Lloria from visualizing social media
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | Business Improvement and Social media | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

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Infographic: Climate Change and Human Responsibility

Infographic: Climate Change and Human Responsibility | Business Improvement and Social media | Scoop.it

It can't be denied any longer: Sea levels are rising, major droughts are continuing, and record hot summers are being experienced al around the world.

A recent study conducted by Yale University and George Mason University finds that for the first time since the research began in 2008, the majority of Americans believe that global warming is mostly a man-made phenomenon. And as sobering images of catastrophes make headlines, people are recognizing that the effects of their actions are not just an increasing danger to the world but a direct threat to themselves and their families.


Via Lauren Moss
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Rescooped by Ricard Lloria from Business: Economics, Marketing, Strategy
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The New York Times Insights - The Psychology of Sharing

The New York Times Insights - The Psychology of Sharing | Business Improvement and Social media | Scoop.it

Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.


Via Pantelis Chiotellis
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Business Improvement and Social media | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Role of Social Media Sites in Our Life | TechCricklets

Role of Social Media Sites in Our Life | TechCricklets | Business Improvement and Social media | Scoop.it

In today’s world social media sites have become a crucial part of our life. One way or the other these sites are affecting our daily routine, our way of thinking and much more. This includes some good and some bas result.

 

http://techcricklets.com/2012/11/role-of-social-media-sites-in-our-life/


Via Brian Yanish - MarketingHits.com
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