Business Improvement and Social media

Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors — is a hot topic right now amongst enterprise-level businesses.

 

Evidence of its impact is clear in channels such as programmatic, which continues to rampage through paid marketing budgets, hoovering up the dollars left and right.

Via Brian Yanish - MarketingHits.com

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. 

Via Daniel Watson