Business Improvement and Social media

Want your small business social media to stand out and yield measurable results?

You still can although it may take longer to achieve your objectives.

The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering.

Via Brian Yanish - MarketingHits.com

Here are five of the biggest social media goofs, gaffes, and fails of 2016 - and the lessons they hold for marketers. These are the types of social media mistakes you should avoid at all costs.

Via Brian Yanish - MarketingHits.com

It's that age-old question: does social media marketing have an effect on organic SEO? In her analysis of five popular blogs in each niche, Alexandra Tachalova comes to a conclusion. Read on to learn more.
Via Brian Yanish - MarketingHits.com

Want to encourage your audience to take action on your social media posts? Get specific! Create an irresistible social media call to action.
Via Brian Yanish - MarketingHits.com

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”

Via Brian Yanish - MarketingHits.com

Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working.

In this article, you’ll discover the top 10 social media metrics you should be monitoring on Facebook and Twitter.

Via Brian Yanish - MarketingHits.com

Want to pack a punch into your social media marketing? Incorporate visuals! Here's how to improve your social media images in 4 easy steps.
Via Brian Yanish - MarketingHits.com

The single most important strategy in today’s content marketing world is using video.

Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. Period!

No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose out1. And in case you haven’t noticed, the platforms for distributing video content online have shifted drastically over the last 18 months.

Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one-to-one branding to a whole new level.

Here are some more shocking video marketing stats…

Via Brian Yanish - MarketingHits.com

What insights can you learn from analyzing 26,000 links? The experts at Fractl share the most valuable takeaways from taking a keen eye to the links they've earned from hundreds of content marketing campaigns.
Via Brian Yanish - MarketingHits.com

Learn how to make your digital advertising work alongside your inbound marketing strategy, resulting in more effective, more loveable ads.
Via Brian Yanish - MarketingHits.com

A research by AYTM suggests that 89% people who watch live streams have watched content from brands at least once.

Here are some of the most popular live streaming platforms, but more about them later.

Via Brian Yanish - MarketingHits.com

There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Via Boxer Sign

Are you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media.

Via Brian Yanish - MarketingHits.com

Do you want to analyze your social media marketing efforts?Wondering which metrics to focus on?Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon.In this article, you’ll discover five ways to analyze the effectiveness of your social media marketing.
Via Brian Yanish - MarketingHits.com

Meet the social media strategists who are ahead of everybody in 2017.

Social platforms give entrepreneurs direct access to consumers who can become raving evangelists. But the challenge is how to engage with those consumers in authentic, effective and profitable ways.

What’s the best way to do it?

Via Brian Yanish - MarketingHits.com

When it comes to social media, it's hard to do things right. Really, really hard. But it's worth the effort, because social is a powerful marketing tool. Three-quarters of respondents in a Sprout Social survey of 1,000 Facebook, Twitter, and Instagram users say they've made a purchase after seeing a product on social media, and 57 percent say they are more likely to buy from a company they follow. Eighty-six percent say they want to follow their favorite brands on social media. If only you would give them what they want.

Via Brian Yanish - MarketingHits.com

Increasingly, savvy marketers know that social media is far more than an entertaining pastime for the majority of consumers. The content you post on your social media properties (thought leadership, news, ideas and customer support) is also growing in importance as a source of lead generation and sales.
Via Brian Yanish - MarketingHits.com

Looking for better social media marketing tools?

There are excellent third-party apps that can help you build your brand and audience through social channels.

In this article, you’ll discover 11 helpful social media tools for marketers.

Via Brian Yanish - MarketingHits.com

For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices.

Via Brian Yanish - MarketingHits.com

While social logins have become the preferred method for accessing sites and services across the web, 93 percent of participants in a recent survey indicated that they were concerned with how companies are using their data.

Via Brian Yanish - MarketingHits.com, John van den Brink

Via Marc Wachtfogel, Ph.D.

Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is seen, heard and your product or service bought. But social media isn’t cheap. It requires a sizable investment of time and talent in content creation, marketing and analysis. So how do you double your social media marketing results without doubling your costs?
Increase efficiency and utilize valuable resources that you haven’t considered.

Via Brian Yanish - MarketingHits.com

Do you want more leads from Facebook?

Are you wondering if Facebook ads can reach your audience?

Facebook’s expanded targeting features let you serve your ads to a narrowly defined audience of prospects.

In this article, you’ll discover four ways to reach business prospects with Facebook ads.

Via Brian Yanish - MarketingHits.com

With competition online getting more intense, we all need to do what we can to get ahead. In this post, we’re going to look at what psychology can teach us about marketing in order to give your campaign that extra edge that it needs

Via Brian Yanish - MarketingHits.com

Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven.The report was based on an analysis of the social media content of more than 40,000 companies posted in the first six months of 2016. The dataset included 51 million pieces of content posted to four major social networks: Facebook, Twitter, Instagram, and LinkedIn.
Via Brian Yanish - MarketingHits.com