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Scoop.it!
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them. 
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Scoop.it!
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Martin (Marty) Smith's curator insight,
September 30, 2014 9:34 PM
I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way. 
malek's curator insight,
October 1, 2014 7:29 AM
When it's all about falling in love with a purpose not a brand. |
Scoop.it!
From
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How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.
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