Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

It's important to have a community that is interested in your brand content.

Drive Up Your Social Media Conversations

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

Barker explains how to post content that people will want to respond to.

Here's what caught my attention:

• Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

• You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

• Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

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I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

How to Have a Quality Following on Instagram

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

Herman explains how to best grow your profile with the right connections.

Here's what caught my attention:

• Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

• Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

• Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

It's important for your business to have an effective marketing plan in addition to your business plan.

Marketing Success Strategies

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

Hamiya explains the right steps to take in order to build a successful business marketing plan.

Here's what caught my attention:

• Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

• There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

• Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

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Good blueprint for building an effective marketing plan from Curatti.

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

How to build more trust and increase awareness for your brand.

Use Facebook Stories to Improve Your Reach

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

Here's what caught my attention:

• It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

• Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

• Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

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Here's some tips on how to use Facebook Stories to market your business.

I selected this article from Curatti written by Raymond Morin because it explains the latest results by Nielsen on the habits of social media users.

The biggest audience on social media is not millennials after all.

The Changing Landscape in Marketing Online

People between the ages of 35 and 50 spend the most amount of time on social networks. I agree that this reveals the younger generation prefer to spend their time on mobile devices.

Morin explains the details of the study and explains how brands need to respect the values of their community with genuine interactions on social media.

Here's what caught my attention:

• The use of social media differs according to the type of platform that is used. For example, on Facebook 178.8 million users log on with their smart phone in the U.S.

• Depending on the nature of the social network, the nature of the users also changes. They will interact in different ways with brands.

• Generations also have differences. Millenials are most likely to follow a business to gather information about them and to be entertained. Gen X'rs tend to follow for promotions, and Baby Boomers follow for promotions and information.

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I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

It's important to use the right keywords for your niche to grow your reach on Instagram.

Improve Your Following on Instagram With Hashtags

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

Herman explains how your posts can attract the right followers for your brand.

Here's what caught my attention:

• You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

• The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

• The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

Use Reddit to find topics your audience will love.

How Reddit Can Help You Find Better Content

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

Kakkar shows how to effectively use this platform for your content strategy.

Here's what caught my attention:

• There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

• Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

• One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

It's important to have a community that is invested in your brand.

The Importance of Quality Social Media Followers

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

Herman explains how to attract authentic followers who are interested in what your business has to offer.

Here's what caught my attention:

• The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

• Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

• Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Alexandra Malis because it provides new insights into how to better grow your Instagram community.

It's important to use organic methods to expand your reach on Instagram.

Improve Your Following on Instagram

Mobile audiences are drawn to authenticity. I agree that you can improve you numbers substantially while avoiding using bots and jailbreaking methods.

Malis shows how to use a quality tool that will enable your business to attract authentic followers.

Here's what caught my attention:

• Make your Instagram profile look appealing with professional tools and filters. Make sure your descriptions are clear with questions that engage the audience.

• Look for content in your niche that is similar to yours. Then start interacting with like minded accounts as you discover the most frequently used hashtags for their posts.

• Go beyond just liking photos on Instagram. Comments are an important part of your marketing strategy. Be careful not to cross over into a spammy conversation and be genuine in your approach.

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I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

Visibility is still an important factor in developing a marketing strategy.

Understanding The New Marketing Trends

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

Newman shows the latest changes in marketing and the impact that digital technology has played.

Here's what caught my attention:

• In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

• Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

• While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

Useful tips that will greatly improve your business content strategy.

How Your Blog Can Rank High on Google

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

Preston explains how your social network and shares can build a strong presence online.

Here's what caught my attention:

• A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

• Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

• The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

B2B marketers need to show the value of their social media strategy.

Is Your Marketing Strategy Generating New Business?

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

Here's what caught my attention:

• Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

• It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

• Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

Reach more customers and increase your subscribers with these great resources for business.

12 Tools Your Business Can Use to Drive More Sales

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your business more profitable online.

Here's what caught my attention:

• If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

• Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

• Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

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Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

Bring more to your content marketing through the power of interaction.

Visual Content Marketing Success Strategies

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

Selby explains the impact of interactive content on your business marketing reach.

Here's what caught my attention:

• Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

• Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

• Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

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Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

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Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

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I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

It's important to build a great community on social media in order to attract more leads and sales.

Build Your Business Through Social Media

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

Allton explains how to leverage your social networks for the best results in your business.

Here's what caught my attention:

• It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

• Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

• Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/Qn7H30aslX5

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I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

It's important to build solid objectives in order to be successful in social media marketing.

Common Social Media Mistakes

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

Naylor explains what to avoid and how to properly grow your social brand.

Here's what caught my attention:

• Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

• Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

• It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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I selected this article from Curatti written by Nazareth Qarbozian because it provides insights on the future of social media marketing.

The world of technology is changing the way we strategize our marketing

How Social Media Will Change This Year and Beyond

Mobile technology and social media have both transformed the way we do business online. In this exclusive interview I cover what's in store for marketers.

Qarbozian asks about how companies will handle these new changes and what automation looks like today.

Here's what caught my attention:

• While video is growing in importance content is still a vital component to building trust. It's best to focus on the pressing needs of your customers.

• The days of automation and impersonal communication have now passed. Messages are now more tailored and customized for the audience.

• As you stay on top of the latest trends and technology add influencers to that list. For example, Gen Z is a demographic growing in importance.

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Bookmark and keep handy. Some of the best new tools.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

Help create a more efficient WordPress website and content reach for your blog posts.

12 Great Digital Content Marketing Tools

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content reach a more successful one.

Here's what caught my attention:

• Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

• Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

• Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

Create more growth for your business with the right marketing tools.

12 Top Performing Marketing Resources

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

Here's what caught my attention:

• Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

• Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

• Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

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I selected this article from Curatti written by Michael Brenner because it shows you how to create a successful content strategy from ten top resources.

Gain more social engagement and shares for your articles.

Top Content Marketing Tools

In order to take your content strategy to the next level you need to have the right resources. I agree that in order to be effective it's important to leverage what's available.

Brenner provides 10 tools you can use to make your content strategy reach a larger audience.

Here's what caught my attention:

• Knowing when to post on social media can be tricky. Social Flow will help you find the best times for your target market and location.

• Find the best content by analyzing topics with BuzzSumo. This smart tool will also help you connect with influencers in your industry.

• Gain more targeted followers on Twitter with Tweepi. This resource reviews the topics you care most about then matches followers with your brand.

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I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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