Business Improvement and Social media
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Rescooped by Ricard Lloria from SEO and Social Media Marketing
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The definitive #SEO audit: Content and on-site (Part 2 of 3)

The definitive #SEO audit: Content and on-site (Part 2 of 3) | Business Improvement and Social media | Scoop.it
'Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. 

Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms'.


Via Antonino Militello
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Rescooped by Ricard Lloria from A New Society, a new education!
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Community Engagement Social Media Modeling

Community Engagement Social Media Modeling | Business Improvement and Social media | Scoop.it

Constructing Social

 

The core concept of the model is pretty simple.  People need to build their trust and loyalty with a community before they will actively engage and care about it.  This model proceeds through phases building on trust where interactions gradually increase in their threshold of interactivity.

 

The five stages of the community engagement model are:

 - Launch- Interaction- Participation- Advocates


Via ET Russell, juandoming
ET Russell's curator insight, June 4, 2013 3:16 PM

Although it is a 2009 article, the graphic provides some ideas to which social media platforms to utilise.

Rescooped by Ricard Lloria from Google Plus and Social SEO
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How to Quickly Improve Your #SocialMedia Presence

How to Quickly Improve Your #SocialMedia Presence | Business Improvement and Social media | Scoop.it

Understand Your Audience Needs


Whether you’re marketing to consumers or business professionals, share the details that matter most to them.

From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.


Via Neil Ferree
Neil Ferree's curator insight, February 25, 2015 1:20 PM

Create an Integrated Social Media Strategy

Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy.


This means that each spoke or social media channel serves a purpose, working together to support a long-term plan.

Nedko Aldev's curator insight, March 2, 2015 10:06 AM

 

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Rescooped by Ricard Lloria from SOCIALFAVE - Complete #SMM platform to organize, discover, increase, engage and save time the smartest way. #TOP10 #Twitter platforms
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What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC]

What Are The Best Ways To Engage Social Media Users? [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it

Via Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  , Gerrit.Tienkamp, Michelle Gilstrap, Philippe Trebaul
Michelle Gilstrap's curator insight, April 27, 2013 11:07 PM

Good ideas to bring your followers more engagement.

Two Pens's curator insight, May 3, 2013 12:59 PM

Interesting factoid here: questions rank pretty low on the engagement totem pole.