#Marketing Secret: Why real-time #storytelling with real-time listening works best | Business Improvement and Social media | Scoop.it
From www.huffingtonpost.com - April 25, 2016 3:18 PM

"To get real-time storytelling right, marketers need to rethink the storytelling process, emphasizing listening first and foremost. Many people, and in particular many marketers, have quite an idealised, romantic concept of the storytelling process."