Business Improvement and Social media

In this article, we are going to talk about Why Your Social Media Strategy Is NOT Taking Off.

Do you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

This article shares what you need to include in your social media marketing strategy so it works from day one.

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…

Meet the social media strategists who are ahead of everybody in 2017.

Social platforms give entrepreneurs direct access to consumers who can become raving evangelists. But the challenge is how to engage with those consumers in authentic, effective and profitable ways.

What’s the best way to do it?

No matter what you’re selling, if you don’t use video storytelling in your social media marketing you are missing a rapidly growing opportunity.

A look inside our experimental Twitter Squad – a group of awesome volunteers who help us spread customer happiness on Twitter.

A social business  is not a marketing strategy or a technology roadmap but rather a way or philosophy of how business could be done differently…in a much more human manner.