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Scoop.it!
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? Via janlgordon 
Scoop.it!
This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.
The author talks about the "social mindset" connecting as human beings is what gets you in the door......
Here are some highlights:
**The Social Mindset sees the value in collaboration
**The Social Mindset cares about others – be it your customers, your employees, or your partners
**The Social Mindset lays the groundwork for the importance of listening
**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises
**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change
What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........
An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door but social media has made her see people in a different light.
"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.
Messages amplified, reach expanding.Making the human connection is what get’s you in the door."
** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"
How has it changed you?
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article and see video here: [http://bit.ly/UVP3yU] Via janlgordon, DPG plc, David Hain
Mila Araujo 's comment,
January 16, 2013 11:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
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Scoop.it!
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking. Via Martin Gysler
Scoop.it!
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon
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Add this to advances in context and authorship and the fun has already started.
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.