Business Improvement and Social media

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.

 

The author talks about the "social mindset" connecting as human beings is what gets you in the door......

 

Here are some highlights:

 

**The Social Mindset sees the value in collaboration

 

**The Social Mindset cares about others – be it your customers, your employees, or your partners

 

**The Social Mindset lays the groundwork for the importance of listening

 

**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises

 

**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change

 

What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........

 

An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.

 

"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.

 

Messages amplified, reach expanding.Making the human connection is what get’s you in the door."

 

** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"

 

How has it changed you?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see video here: [http://bit.ly/UVP3yU]

Via janlgordon, DPG plc, David Hain

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti

Via janlgordon