Business Improvement and Social media

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and then again in 2011 (no, I am not letting the cat out of the bag), or who played the most 100+ yard rushing games in the AFC (Barry Foster, duh!) – the Internet has the answer. The Internet has become so synonymous with data that

Via janlgordon

So, the CEO of your company wants to dip his/her toes into the social media pool? MDG Advertising has three suggestions.

Via Brian Yanish - MarketingHits.com

The C-suite is more effective and trustworthy when engaged on Twitter, Facebook and Instagram, according to new research. These tools can help you overcome a reputation crisis.

Via Dr. Susan Bainbridge, David Hain

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.

 

The author talks about the "social mindset" connecting as human beings is what gets you in the door......

 

Here are some highlights:

 

**The Social Mindset sees the value in collaboration

 

**The Social Mindset cares about others – be it your customers, your employees, or your partners

 

**The Social Mindset lays the groundwork for the importance of listening

 

**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises

 

**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change

 

What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........

 

An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.

 

"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.

 

Messages amplified, reach expanding.Making the human connection is what get’s you in the door."

 

** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"

 

How has it changed you?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see video here: [http://bit.ly/UVP3yU]

Via janlgordon, DPG plc, David Hain

Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]

Via janlgordon

In this article, we take a look at the functionality of Snapchat, and talk about the many ways - personal and business - that it can be used

Via janlgordon

No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.

Via janlgordon

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).

 

Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.

 

Here are a few highlights:

 

Understand the 3 Types of Buyers

 

 Help customers break through "Action Paralysis" by setting minimums

 

for example: remind your customers how easy it is to get started (No payments for the first month)

 

 Understand the 3 types of buyers - 

By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening

 

**15% spendthrifts

**24% tightwads

**61% average spenders

 

Use Urgency the smart way

 

**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....

 

Selected by Jan Gordon covering "Curation, Social Business & Beyond"

 

Read article and see infographic here: [http://bit.ly/SAchFm]

 

Infographic by HelpScout

Data by Gregory Ciotti

Via janlgordon