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Yikes! Avoid this business #storytelling trap at all costs

Yikes! Avoid this business #storytelling trap at all costs | Business Improvement and Social media | Scoop.it
I recently attended the Association For Talent Development (ATD) convention in Denver. To say the least, it is a marvelous convention for business trainers, professional speakers, and workshop moderators. I was especially impressed with the fact that there were 14 talks given on how to use storytelling as a presentation tool for management, sales, training and recruiting. However, from what I was able to discern, the primary purpose behind many of these talks was to promote storytelling’s ability to entertain an audience.
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#Creativity, Innovation, and Storytelling For #Business Success

#Creativity, Innovation, and Storytelling For #Business Success | Business Improvement and Social media | Scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”


Via David Hain
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Just Story It - Scoops

Just Story It - Scoops | Business Improvement and Social media | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

Dr. Karen Dietz's comment August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

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The Secret To Making Things People Want: 5 Steps

The Secret To Making Things People Want: 5 Steps | Business Improvement and Social media | Scoop.it
The 'by any chance' method is not a marketing strategy and it's no way to build a sustainable business. Here's the alternative.
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The when + how of telling a story that isn't true.

The when + how of telling a story that isn't true. | Business Improvement and Social media | Scoop.it

As former director of consumer research at Procter & Gamble, and a 20-year veteran of the company, I was often asked what makes the difference between a good consumer researcher, and a great one. 

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