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Business Improvement and Social media
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Scoop.it!
"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write. 
Joseph McCaleb's curator insight,
July 23, 2014 11:18 AM
Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.” 
Ken Schneider's curator insight,
July 23, 2014 11:49 AM
Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time! 
A.K.Andrew's curator insight,
July 27, 2014 12:02 PM
Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling. |
Scoop.it!
In content creation, remember the importance of conflict in storytelling. Without conflict, your audience will tune out. Here are ten ways to reel them in.
Ricard Lloria's insight:
Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.
But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!
I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.
Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.
Story on....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Linda De Vries's curator insight,
March 28, 2016 12:19 AM
Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.
But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!
I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.
Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.
Story on....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz 
Minna Kilpeläinen's curator insight,
March 28, 2016 1:25 PM
Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.
But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!
I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.
Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.
Story on....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz 
Character Minutes's curator insight,
March 30, 2016 5:57 PM
Everyone crafting stories says, "You've 'gotta have conflict!" Or a struggle, trouble, challenge to make it a great story.
But what kind of conflict exactly? Well, here's a post that lays out 10 types of conflict you can you in your story crafting. It's great stuff to know!
I also really like that for each of the 10 types, an example is given and a video clip provided. Sweet.
Have fun with this one. Once you read it, maybe you'll see which conflict type you prefer the most, and which ones you can add into your repertoire.
Story on....
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz |
