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Sam Cawthorn is The Young Australian of the Year, The Edupreneur of the Year, Australia Day ambassador, 7 times international bestseller and also a professional speaker that has spoken in 36 counties. 
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A UX gig for a hospital turned into an unexpected insight: in the realm of emotions, digital and bricks and mortar become one.
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There’s enough evidence today that the brain is hardwired for stories and by that I mean that they can easily slide into our minds with a bit of emotional punch that keeps them memorable and ‘sticky.’ If the story holds some basic lessons, then they have a chance of staying around over time and modifying what we do: changing actions, reinforcing behaviors, making us do what we do (or need to stop doing) with more confidence.
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Dr. Bruner helped launch the field of cognitive psychology and was a major educational theorist.
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I recently attended the Association For Talent Development (ATD) convention in Denver. To say the least, it is a marvelous convention for business trainers, professional speakers, and workshop moderators. I was especially impressed with the fact that there were 14 talks given on how to use storytelling as a presentation tool for management, sales, training and recruiting. However, from what I was able to discern, the primary purpose behind many of these talks was to promote storytelling’s ability to entertain an audience.
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From
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Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.
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From
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As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…
Minna Kilpeläinen's curator insight,
April 15, 2016 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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There are two camps of people that we teach storytelling to. Most people sit somewhere in the middle so these 'camps' relate to archetypes, rather than individuals. The first camp: Story Enthusiasts
Ricard Lloria's insight:
Everyone loves to tell stories don't they? No. They don't. It can be frightening like any other 'art' as Claire Taylor demonstrates in this wonderful article about 'story enthusiasts' and 'story resisters'. It's a great reminder about considering people's fears and vulnerabilities when asking them to tell stories or develop the skill.
Of course it's worth it when you get to the other side but being up for connecting with others in such a powerful way is a pretty important place to start.
This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute
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"Today's discussion: When journalism's business model falters, should we all jump ship to 'corporate storytelling,' also known as content marketing?"
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Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation. 
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |
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When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…
Everett Bowes's curator insight,
March 9, 2017 8:16 AM
Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.
Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com 
Charlie Dare's curator insight,
March 28, 2017 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
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Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
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Stories are told in the body. It doesn’t seem that way. We tend to think of stories as emerging from consciousness—from dreams or fantasies—and traveling through words or images to other minds. We see them outside of us, on paper or on screen, never under the skin.
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What could a grandmother– granddaughter bond, an office Christmas party and an interaction with a barista have in common that can create ahas? If that intrigues you, you may enjoy the read. For those
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"This raises the question: is it exploitative for someone to become popular at the hands of sometimes-marginalized groups? I will touch upon Stanton’s systems of compensation and charity, but that does not take away from the general unsettling nature of sharing one’s stories, particularly for marginalized individuals, and not having a direct, uniform source of tangible compensation for every person."
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Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
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Let these TED Talk heavy hitters show you how it's done.
Ricard Lloria's insight:
What a great post! Yes, yes, yes -- adding dialogue to any story, talk, or presentation you give adds to its engagement, memorability, and power.
The 3 ways offered here really work and I use them all the time, depending on the story and the situation.
Try just one of these and experience the difference it makes. Play with all three. You'll be glad you did.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Randy Bauer's curator insight,
March 11, 2016 2:37 PM
What a great post! Yes, yes, yes -- adding dialogue to any story, talk, or presentation you give adds to its engagement, memorability, and power.
The 3 ways offered here really work and I use them all the time, depending on the story and the situation.
Try just one of these and experience the difference it makes. Play with all three. You'll be glad you did.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.
massimo scalzo's curator insight,
July 27, 2014 8:34 AM
Thank You Karen ! It's very very interesting !!! 
Alain Theriault MBA's curator insight,
July 29, 2014 12:22 PM
the more information overload out there, the more it becomes important to be able to tell a memorable story! 
Martin (Marty) Smith's curator insight,
August 6, 2014 4:09 PM
Funny was just thinking about how everything starts with a story now. Didn't think about these five "mistakes" though. Great post.
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Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation.
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |
