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People have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. Here are 5 tips for using storytelling in content marketing Via Daniel Watson 
Penelope's curator insight,
March 1, 2018 11:04 AM
When we learned to write in grade school, we were told to make sure our story has a beginning, middle, and end. The three-act structure. The technique still holds true today—from content marketing, to blogging to novels.
***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***
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WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling? That's a question one sees very often NOW on Twitter as it is NEW. Let me explain by a practical authentic…
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=twitter
Via Gust MEES, María Dolores Díaz Noguera
Gust MEES's curator insight,
December 26, 2017 3:55 PM
WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling WHAT Is a Thread On Social Media Twitter and How To Use It For Story Telling? That's a question one sees very often NOW on Twitter as it is NEW. Let me explain by a practical authentic…
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=twitter
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Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and creates connections. Via Bobby Dillard, Stephania Savva, Ph.D, Mark E. Deschaine, PhD
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After all, it can feel like your words easily get brushed aside because they’re not worthy of attention. And even when others do read them, they don’t create the impact you want them to. As a writer… Via Ivon Prefontaine, PhD, Mark E. Deschaine, PhD
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From
curatti
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories Via janlgordon
janlgordon's curator insight,
March 30, 2017 10:15 PM
I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.
Create a story that will grab your ideal customer's attention.
New Customer Approaches for Content
Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.
Jantsch explains how to make the story of your audience core to your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/DBzS30aqelQ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full Via janlgordon
janlgordon's curator insight,
December 8, 2016 8:45 PM
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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By Janice Hardy, @Janice_Hardy This week's Refresher Friday takes another look at three ways to improve your storytelling. Enjoy! M Via José Carlos, massimo facchinetti, Marta Torán
La pluma digital's curator insight,
November 19, 2016 10:47 AM
Tres sencillas claves que permiten mejorar nuestra forma de narrar en medios digitales.
ARA Comunicación Digital's curator insight,
November 19, 2016 4:09 PM
Tres sencillas formas de mejor tus artículos narrativos
EL OBSERVATORIO DIGITAL's curator insight,
November 20, 2016 4:58 PM
Tres formas para mejorar nuestra narración en los medios digitales.
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Have you ever gotten a sense of déjà vu while reading a book or watching a movie that’s otherwise totally new to you? Obviously you have— so many stories are built on the same foundations of archetypes and tropes. Stripped of complexities, all stories are basically the same: an individual ventures into the unknown to acquire something they desire. Via David Hain
Jeff Domansky's curator insight,
October 6, 2016 10:51 AM
David Hahn shares a valuable storytelling model for every storyteller, blogger and marketer.
Jeff Domansky's curator insight,
October 6, 2016 10:56 AM
David Hahn shares a valuable storytelling model for every storyteller, blogger, presenter and marketer. 
Sylvie Bellard-Hilaire's curator insight,
October 7, 2016 3:22 AM
Storytelling, comment fabriquer son histoire étape par étape
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No matter what you’re selling, if you don’t use video storytelling in your social media marketing you are missing a rapidly growing opportunity. Via Daniel Watson
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The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we
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You have to be able to give out — and take — honest criticism.
Patricia Stitson's curator insight,
September 13, 2016 11:22 AM
A reminder that integrating storytelling into training and development helps create your future leaders.
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Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation. Via THE OFFICIAL ANDREASCY, Stephania Savva, Ph.D, Miloš Bajčetić, Mark E. Deschaine, PhD
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![31 Video #Marketing Statistics to Motivate You [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/oBzdJjXqSz99X9fRDbtH7zl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
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En el siglo XXI, la democratización masiva de las herramientas digitales y el storytelling ha cambiado la tecnología para transmitir historias. Via Manuel Gross
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Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics. Via Nik Peachey, Miloš Bajčetić
Nik Peachey's curator insight,
December 26, 2017 1:35 AM
Worth thinking about in terms of how we use data in the classroom. 
Beatrice J. P. Vasconcelos's curator insight,
December 26, 2017 5:19 PM
Achei bem legal...vou exercitar...
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Estamos inmersos de en la era del big data, y cualquier empresa por pequeña que sea, recopila y combina todo tipo de datos con el objetivo no siempre fácil de Via Marta Torán
Marta Torán's curator insight,
June 26, 2017 4:39 PM
Muy bueno! "Las personas miran las estadísticas y gráficos, pero realmente sienten las historias". Por Ignasi Alcalde.
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Storytelling: Content marketing has changed. The experts say it is all about the story. Read about the 5 points to consider when crafting your content. Via Brian Yanish - MarketingHits.com
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Great storytelling is infinitely more than simply producing content. It is, in fact, no less than helping customers connect with the soul of your enterprise.
Via Fernanda Grimaldi
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La extraña y ardiente historia de amor de la humanidad con las historias siempre me ha fascinado. Para comprender cómo nos embelesan y explicar la ciencia detrás de ello, escribí The Storytelling Animal: How Stories Make Us Human (El animal narrativo: Cómo las historias nos hacen humanos). El libro resultó atractivo para un predecible público de aficionados a la literatura además de ávidos lectores de divulgación científica. Pero también atrajo a un inesperado grupo de profesionales de los negocios. Como profesor de literatura, desconocía que cada vez más profesiones estaban adoptando la narración o storytelling como una manera excepcional y potente para transmitir sus mensajes. Habían descubierto que contar historias, lejos de ser un recurso blando y cursi, puede ser una interesante forma de brujería. Un gran narrador desplaza su boli sobre el papel como si fuera una varita mágica. Lanza un hechizo para entrar en las mentes de los demás y cambiar lo que sienten, lo que creen y cómo se comportan. Las empresas se lanzaban en masa a las historias porque ansiaban hacerse con un pedacito de ese poder.
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When someone mentions scenario-based learning, do you automatically think of complex branching scenarios? While that's one way to implement scenarios (and a very effective one!), I don't think it's the only option. A range of options are available, from passive to active. Even if you can't convince your organization to invest in full-blown branching, you… Via Marta Torán
Marta Torán's curator insight,
November 10, 2016 3:21 PM
Christy Tucker nos da en este post algunas ideas para el aprendizaje basado en escenarios. Un enfoque para el diseño eLearning que se basa en el storytelling.
Desde los más "pasivos" a los más "activos": Ejemplos del instructor, miniescenarios, dos narradores, casos de estudio, escenarios ramificados, rol play y simulaciones. Muy interesante.
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The single most important strategy in today’s content marketing world is using video. Via Brian Yanish - MarketingHits.com
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Cuando se habla de marketing de contenidos, se suele hablar de varios temas y de varias cuestiones que funcionan como una especie d
Via Fernanda Grimaldi
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The following is a guest post by Sergio Maldonado, founder and CEO of Sweetspot Intelligence. Family storytelling die-hards may have heard of Bill Gordh, an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I …
Insight Narrator's curator insight,
September 17, 2016 9:14 AM
Data storytelling is a hot topic and there's lots to learn about it to be effective in business today. This is a very meaty and well-worth reading post on the critical connection between storytelling and data and creating insights/meaning.
I love how thorough the author is, asking questions like: "Are we really using storytelling techniques in our regular exchange of data-driven insights? Can data visualization amount to storytelling, in itself? What are the missing pieces, if not?"
The author, SCOTT BRINKER, then goes on to dig into relevant research to answer these questions. He gives us the rationale for his conclusions ("...data visualizations cannot amount to storytelling") , bringing us all the way down to Integrated Insight Management.
It's a fascinating and well put together read. There's also a free download to grab at the end of the article. Enjoy learning lots from this piece.
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As Gene Roddenberry’s franchise boldly soldiers into its sixth decade, we pick out half a hundred things that wouldn’t exist without his greatest enterprise.
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In these days of social, political, and ecological gloom, it's easy to become cynical. Everyday we are bombarded with news of racial prejudice
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