Business Improvement and Social media

Sustainability-driven investment is no longer considered a trade-off between generating economic value and positively impacting society. However, from an investor’s perspective, the current multiplicity of practices remains a substantial challenge, especially for those managing well-diversified, international portfolios.

Without a doubt, investor appetite for sustainable investment products is strong and growing. For example, the German Banking Association reported in 2021 that for 67% of surveyed investors, making socially and environmentally friendly investments is important.

This was U.N. Secretary-General António Guterres’ plea to business during his opening of the High-Level Meeting of Caring for Climate, held during COP23 — the annual U.N. climate conference — in Bonn earlier this month. Generally, when the words "misbehave" and "business" appear together, we expect to hear about business behaving badly. But for the secretary-general, this was an enthusiastic call to action for companies everywhere to disrupt "business-as-usual" on climate action and call on governments to ramp up policy ambition.