Business Improvement and Social media

People are increasingly using mobile devices like tablets and smartphones to browse the Web. The variety of screen sizes, resolutions, and platforms people use to access webpages has given birth to the rise of responsive Web design, where developers create one single site to function properly across all devices instead of producing multiple dedicated site designs to work with particular screen sizes and platforms.

 

While responsive Web design can be a great way for developers to ensure that their site is compatible with all devices, implementing it instead of targeted Web designs also comes with certain drawbacks. Here is an overview of the changing climate of Web devices, followed by tips for evaluating whether or not you should implement a responsive design.

Via Lauren Moss

Second screen viewing, which refers to using an additional electronic device while watching television, is a widespread consumer behavior that has quickly become the norm.

In an attempt to better understand this trend, Viaccess-Orca has analyzed second screen usage amongst diverse populations of television viewers. The results, which appear in this infographic, demonstrate the extent to which second screen viewing is altering the TV industry. According to our data, 70% of tablet owners, and 68% of smartphone owners, state that they use their additional devices while watching TV.

However, only 37% of those who practice second screen viewing do so in order to look up information that is related to the program they are watching. Most TV viewers use their devices in order to check emails or visit a social network...

Via Lauren Moss