Business Improvement and Social media

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

Understanding the affect of innovation and the Internet of things in business.

How Technology Has Changed Companies

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

Satell explains the various changes in technology, and which industries have been affected.

Here's what caught my attention:

• Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

• Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

• Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ZyzB30bSXXk

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I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

The new digital-centric world and customer reach.

New Customer Approaches Emerge in the Digital Age

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

Zambito explains different methods of reaching your audience in the midst of a digital age.

Here's what caught my attention:

• Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

• In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

• The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

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I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

Many businesses are falling behind when it comes to keeping up with new technology.

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

Here's what caught my attention:

• The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

• Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

• Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Cardwell Beach.

Read full article here: http://ow.ly/CTe8303pHM6

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I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

The world of technology has shifted in the way we conduct our marketing online

How Second Screen Social Affects Social Media

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

Kramer explains how we have evolved into using several different devices in our social interactions.

Here's what caught my attention:

• Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

• The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

• In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

Read full article here: http://ow.ly/pasA30aQEJb

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I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

By understanding the habits of teens and tech your business can better reach them.

Improve Your Brand Influence With Generation Z

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

Kramer explains what the future holds for teens and technology.

Here's what caught my attention:

• The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

• Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

• Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O93I3073CWy

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I selected this article from Curatti written by Daniel Newman because it discusses how both innovation and speed can lead to business success.

Grow your business with technology while adapting quickly to change.

How Innovation Can Propel Your Company

Small businesses can grow faster than large corporations simply by engaging in the latest technologies and responding to a changing market. I agree that in order to expedite your growth your company should stay ahead of the competition through adaptation and innovation.

Newman explains how to cultivate forward thinking and take advantage of the latest trends.

Here's what caught my attention:

• Small companies can have an advantage over large corporations by being able to change direction quickly. As a result they can formulate new business models in order to move ahead quickly.

• Make creativity a building block in your business. Encourage new ideas and offer availability to new technologies.

• People love to support smaller businesses over large companies. This will continue to challenge corporations to do better in appealing to consumers.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of The Geek Whisperers.

Read full article here: http://ow.ly/Rklv303Fr7y

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today