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![Seis teorías psicológicas del comercio social [infografía] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/4ZM-PRC-3CZN2L5T9PUpYjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How do you use the psychology of shopping to optimise your social commerce?
Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers.
This infographic by social commerce experts TabJuice reveals how consumers make their purchase decisions, and how retailers can use this information to optimise their social commerce. (click to enlarge)
Via Estelblau
Don't You Just Love Science! ... shows that despite technology deep down we're still a troop of social apes. #bonobosnotchimps