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![Why People Unfollow on Social Media [Infographic] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/1-46gNziodgSw1ct9E5wGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.
Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?
Via Lauren Moss
Survey data about why individuals unfollow brands on social media. But it lacks any reference to bots and automated follow / unfollow apps, and the focus on brands also scratches the surface of social media, which is driven by individuals. Also, it would have been more informative if they had compared the survey data to *actual* data. For instance, the number of people who *said* the unfollowed in the past week, compared to how many actually did.
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