Business Improvement and Social media

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 

Via Lauren Moss

Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is.

 

But why do people like Facebook brand pages?

Find out more at this infographic...

Via Lauren Moss

Did you know that between 2011 and 2012, time spent on social media increased by some 30 billion minutes, representing a year-on-year increase of 37 percent?

But, according to one study, while Facebook, Twitter and Pinterest remain popular with users aged 30 and over, it’s the formerly niche social platforms such as Reddit, Github and DeviantArt that can boast the highest representation amongst the important 18-29 demographic.

 

Digital agency iAcquire partnered with SurveyMonkey to track the behaviour of social media users, presenting their key findings in this infographic...

Via Lauren Moss

A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.

 

More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.

Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.

Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...

 

See more social media statistics and figures at the infographic.

Via Lauren Moss, Brian Yanish - MarketingHits.com