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Business Improvement and Social media
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Scoop.it!
Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation. 
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |
Scoop.it!
To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:
CuriosityAmazementInterestAstonishmentUncertainty
Then, we looked more closely to see how certain demographics respond to different types of content. Via The Learning Factor
The Learning Factor's curator insight,
August 20, 2014 6:59 PM
Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing content online.
Scoop.it!
Denyse Drummond-Dunn's curator insight,
November 1, 2013 4:17 AM
Great post with some useful examples and clear explanation.
Dr. Helen Teague's curator insight,
November 1, 2013 9:02 PM
Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer. Karen Dietz's writes in her curated review: Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?
This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced. |
