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Why is Website Design Important 

Why is Website Design Important  | Business Improvement and Social media | Scoop.it

Website design is really an art, and as most business owners are not talented artists, it pays for them to engage an experienced designer, to design a great website for their business.


Via Daniel Watson
Rescooped by Ricard Lloria from Must Design
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How Facebook Graph Search Is Example Of Web 3.0's Smarter Infrastructure

How Facebook Graph Search Is Example Of Web 3.0's  Smarter Infrastructure | Business Improvement and Social media | Scoop.it
Web 3.0 will enable an unprecedented level of intelligence in almost all systems and applications.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, February 20, 2013 12:14 AM

Interesting take on Facebook's graphic search an example of the new, more flexible and intuitive Web 3.0 design. 

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Business Improvement and Social media | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.

Gaël Berthier ArdècheTourisme's curator insight, February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

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A Brief History of Time and Web 3.0

A Brief History of Time and Web 3.0 | Business Improvement and Social media | Scoop.it
If you ask some, they'll tell you Web 2.0 as we know it is probably on its way out the door.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, January 22, 2013 7:58 PM

Web 3.0 Sure TO ROCK
Great primer on the difference between the structured Web 2.0 and the vastly less structured Web 3.0. Mobile, the cloud and WE are shaping web 3.0. 

We are different. We've been using the web for years now. Some of our children ONLY know a web enabled world. Web 3.0 will detach the presentation layer from its current pre-conceived and static code. 

In less than two years such static presentation will seem old hat and ancient. Web 3.0's on demand structure will create frameworks and what if statements where static HTML structures a presentation layer now. 

In Web 3.0 a website's presentation will be controlled by branching AI-like algorithms and trimmed paths developed from analytics that fit to the behaviors and personas moving through the ecosystem. In fact path creation will be so fast and seamless novel combinations of elements is possible on the fly. 

The future converts better because we will "surf" environments that anticipate our needs and use wisdom of crowds and analytics to fit any website to our experience like hand to glove.  


Web 3.0's implications for designers and web developers include:

* Need to understand conditional logic (If/Then).

* Understanding of predictive analytics will help.

* Creative right brain skills + left-brain analytics.

* Presentation and program layer are connected twins.

 

It may be hard to have visual creators become more analytical and vice versa, but that is the journey Web 3.0 is on. Until the next generation, the generation who will only know this kind of hybrid web mashup, arrives teams will need to round out the skills needed to win with Web 3.0 designs.  


see Also
Website Design In 3 Dimensions
http://www.scoop.it/t/curation-revolution/p/3995705467/website-design-in-3-dimensions-why-google-s-float-is-a-blueprint-for-web-3-0