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Scoop.it!
I am a big proponent of superconsumer strategy : find, listen to, and engage with your most passionate customers; understand their tastes, emotions, and behaviors; lean into the aspects that also resonate with a much larger group of potential superconsumers; and then tailor your decision making, coordinate, and concentrate your cross-functional investments, and innovate—both your… 
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Scoop.it!
Según un reciente informe de Gartner, la competencia por el talento significará el éxito o el fracaso en el negocio digital. Via Ramon Aragon
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Scoop.it!
Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal. Via Brian Yanish - MarketingHits.com
Stan Smith's curator insight,
December 5, 2016 1:51 AM
When I find myself looking for new spots to take my wife I nearly always check for online reviews if for no other reason than to find a tip about parking or a special item on the menu.
Scoop.it!
3 Must-do tips to distinguish your business and create customers for life. Via Marc Wachtfogel, Ph.D.
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