As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
Via janlgordon
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I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.
You can reach your prospects through a better understanding of why customers make a purchase.
Exploring the B2B Buyer Journey
The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.
Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/JPQr30cap5v
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