Business Improvement and Social media

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

It's important to know how and why customers interact on your business website.

The Difference Between Buyer Journeys and Customers

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

Foster explains what causes your customers to make a purchase and how to improve your approach.

Here's what caught my attention:

• In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

• A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

• It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/qqty30bnrJ1

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