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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | Business Improvement and Social media | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore

Via janlgordon
janlgordon's curator insight, May 12, 2017 1:57 PM

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | Business Improvement and Social media | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

Via janlgordon
janlgordon's curator insight, April 19, 2017 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 2017 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | Business Improvement and Social media | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv

Via janlgordon
janlgordon's curator insight, April 27, 2017 7:14 PM

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Stephen Dale's curator insight, April 29, 2017 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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The 'Content Illusion' Affect on #Marketing

The 'Content Illusion' Affect on #Marketing | Business Improvement and Social media | Scoop.it
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore

Via janlgordon
janlgordon's curator insight, April 6, 2017 6:11 PM

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

 

The right way to approach your audience is through high-quality content, not high quantity.

 

Correct Misguided Thinking for Your Content Strategy

 

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

 

Zambito explains the different misconceptions related to content planning and marketing.

 

Here's what caught my attention:

 

  • Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

 

  • The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

 

  • As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/s6By30aDSSZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today