This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
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janlgordon's curator insight,
June 14, 2017 4:28 PM
I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.
Understand digital marketing and avoid common mistakes
Dispelling Digital Marketing Myths
Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.
Brenner explains what digital marketing means to your business and how to make it successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Szpe30cB7pe Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Media Wave's curator insight,
November 6, 2018 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.
janlgordon's curator insight,
May 18, 2017 6:20 PM
I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.
We learn by seeing what other content curators have done.
Content Marketing Blunder Lessons
Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.
Capaloff explains what to look for when it comes to a great blog post versus a poor one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond . Read full article here: http://ow.ly/Lo4K30bQSC5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 27, 2017 7:14 PM
I selected this article from Curatti written by Adeel Sami
It takes consistent dedication to make your blog successful.
How to Become a Blogging Champion
It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.
Sami explains the best ways to keep your focus and stay positive.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/MQ0t30bfb92
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Stephen Dale's curator insight,
April 29, 2017 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
janlgordon's curator insight,
April 11, 2017 4:27 PM
I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.
Attract more readers with a focused call-to-action in your posts.
How to Create an Great CTA
Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.
Elliott explains what a difference a focused call-to-action can make in your blog posts.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/62Ua30aMjLd
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 29, 2017 4:50 PM
I selected this article from Curatti written by Catherrine Garcia
Finding fresh, original content can be a challenge for bloggers.
How to Find Trending Content
Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.
Garcia explains the best steps to content research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/J1bs30anKmC
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 21, 2017 7:57 PM
I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with stand-out visual images in your blog posts.
Capture the reader's attention with eye-catching graphic images.
How Your Content Can Stand Out with Images
You can keep your audience interested in reading your posts by capturing their attention right away. I agree that great images will help you achieve just that.
Elliott explains how to use images effectively in your blog posts in order to attract more readers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/wPHa30a8hTh
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 7, 2017 9:08 PM
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 22, 2017 1:37 AM
I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.
The purpose of your headline is to draw in and hook your readers.
How to Create an Attractive Headline
You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.
Elliott explains the different types of headlines and how to be most effective in reaching your readers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/2lIb309eJ23
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 7, 2017 11:27 PM
I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.
Increase awareness for your brand with the use of content tools and apps.
6 Winning Content Marketing Tools
In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.
Jager provides the six top tools and apps to help make your content strategy become successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ZdyS308N5uH
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
December 23, 2016 9:01 PM
This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.
Here's what's highlighted
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.
In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.
Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.
For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts. Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!
Read the full article to get the scoop from 8 featured authors on Curatti.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead Image: 123rf
Read more here: http://ow.ly/FvcE307q8ZL
janlgordon's curator insight,
November 22, 2016 4:35 PM
I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.
Make your blog articles more appealing to your readers with helpful tools.
Great Content Grows Influence and Attracts Sales
A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.
Kopp provides tools you can use to make your content strategy more effective.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Ayc8306qYrp
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
November 16, 2016 8:58 PM
I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.
Build a larger audience and increase visibility with better content.
12 Tools to Build a Blog Online
When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.
Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/yvy8306fz8s
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
nicoleta susanu's curator insight,
November 17, 2016 11:18 AM
4 helpful tools around a specific area of your business. |
janlgordon's curator insight,
June 15, 2017 4:02 PM
In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.
How my Curatti blog became a curation hub.
Generate Content That Gets Read
When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.
I explain how to effectively reach your readers based on the interests of your readers.
Here's a few main points to consider:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/XsPq30cCYJ6
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
June 12, 2017 4:18 PM
I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.
Learn why your articles are not getting as much feedback as they did a few years ago.
Why Blog Comments are on the Decline
It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.
Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/SL6Z30cx2Xd
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Stephen Dale's curator insight,
June 14, 2017 4:46 AM
Some useful tips for bloggers - both novice and experienced.
janlgordon's curator insight,
May 12, 2017 1:57 PM
I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.
How a boy's hunger for a cheeseburger can teach us about a winning content strategy.
Content Marketing Success Story
Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.
Aughtmon explains how to produce a great content marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/Fm3h30ajBR0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 24, 2017 11:09 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.
Bring more to your content marketing through the power of interaction.
Visual Content Marketing Success Strategies
A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.
Selby explains the impact of interactive content on your business marketing reach.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/gZjy30b8M3Y
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
April 6, 2017 6:11 PM
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 28, 2017 4:00 PM
I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.
Use some brainstorming to create a positive focus for your content.
How to Create a Perfect Post
You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.
Elliott explains how to improve your blog posts by mapping out your content strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Alice Elliott. . Read full article here: http://ow.ly/IRMz30alsSI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 8, 2017 7:29 PM
I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.
Use Reddit to find topics your audience will love.
How Reddit Can Help You Find Better Content
You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.
Kakkar shows how to effectively use this platform for your content strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/cUEM309J8gD
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
March 2, 2017 5:36 PM
I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.
Why bite-sized content is effective in getting your message out.
Publish Smaller Articles to Attract More Readers
There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.
Kramer explains the impact of bite-sized content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of https://maierlawgroup.com/ . Read full article here: http://ow.ly/nhqx309xaug
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 19, 2017 10:56 PM
I selected this article from Curatti written by Ruchika Sharma
Focus on engaging your audience with a solution and strong call to action.
How to Use Effectively Publish Content
Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.
Sharma explains the basics of content planning that stands out to your community.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/TFbV3099Qkm
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
February 3, 2017 7:51 PM
In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).
She happily borrows from the old saying:
"My overnight success took me 10 years to build”
She added, though: “I made all the same mistakes as everyone else”.
Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.
Traffic Generation Café came from this, using the lessons from the first effort. Not a Natural Born WriterSurprise! Ana used to hate writing, and admits it doesn’t come naturally to her.
The reason is really simple, and she found it easy to overcome. At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.
She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing! Boomerang MarketingThe real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.
Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!
The interview is very vibrant and fast moving.
Watch the video here.
janlgordon's curator insight,
December 16, 2016 6:16 PM
This article on Curatti written by Jan Gordon features Part One of the best our contributing writers in 2016.
Here's what's highlighted
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.
In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.
Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.
For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts. Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!
Read the full article to get the scoop from 10 featured authors on Curatti.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead Image: 123rf
Read more here: http://ow.ly/Wwec307cZDk
janlgordon's curator insight,
November 17, 2016 9:12 PM
I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.
Use re-publishing methods to draw in more readers.
Curated Content Can be Effective in Building Your Community
You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.
Miller explains the different types of curation and how to be most effective in reaching your readers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/SVmU306i1yP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.
It's important to understand what makes a good blogger.
More Blogging Blunders
Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.
Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead feature image: 123rf
Read full article here: http://ow.ly/3jdj30cFbpV
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today