Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Szpe30cB7pe

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I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

The right way to approach your audience is through high-quality content, not high quantity.

Correct Misguided Thinking for Your Content Strategy

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

Zambito explains the different misconceptions related to content planning and marketing.

Here's what caught my attention:

• Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

• The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

• As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/s6By30aDSSZ

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In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

She happily borrows from the old saying:

"My overnight success took me 10 years to build”

She added, though: “I made all the same mistakes as everyone else”.

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

The interview is very vibrant and fast moving.

Watch the video here.

This article on Curatti written by Jan Gordon features Part One of the best our contributing writers in 2016.

Here's what's highlighted

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

Read the full article to get the scoop from 10 featured authors on Curatti.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read more here: http://ow.ly/Wwec307cZDk

I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

Build a larger audience and increase visibility with better content.

12 Tools to Build a Blog Online

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

Here's what caught my attention:

• Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

• Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

• Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/yvy8306fz8s

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4 helpful tools around a specific area of your business.

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

Reach more customers and readers online with these great resources for business.

12 Marketing, Blog, and Business Tools for More Sales

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

Here's what caught my attention:

• Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

• You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

• There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/V6YR30aZSL8

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Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.

Fuel your marketing efforts with fresh, original content.

Content Marketing Success Strategies

Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.

Selby explains the impact of great content on your business growth.

Here's what caught my attention:

• Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.

• Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.

• Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

Create a monthly action plan for your articles with the right keywords.

How to Use Keywords Effectively

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

Sharma explains the basics of content planning through keyword research.

Here's what caught my attention:

• Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

• Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

• After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lca9308qPhB

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today