Business Improvement and Social media

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

Promoting your business online takes many channels and methods, including press releases.

Understand How to Create a Winning Press Release

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

Gilbert goes over how to successfully write and publish a press release that gets noticed.

Here's what caught my attention:

• Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

• Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

• The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/fvrE30bpwU2

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

The purpose of your headline is to draw in and hook your readers.

How to Create an Attractive Headline

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

Here's what caught my attention:

• Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

• You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

• Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today