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How to Establish Trust and Authority with #SEO

How to Establish Trust and Authority with #SEO | Business Improvement and Social media | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines

Via janlgordon
janlgordon's curator insight, June 6, 2017 6:08 PM

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/wZEj30cnonl

 

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Business Improvement and Social media | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.