Business Improvement and Social media

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.

It's important to attract the right followers for your target market to authentically grow your reach on Instagram.

How to Have a Quality Following on Instagram

It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.

Herman explains how to best grow your profile with the right connections.

Here's what caught my attention:

• Use specific hashtags for events and conferences in your niche. Go through these posts and 'like' them throughout the day.

• Check out the competition and influencers to see who they are following. If the accounts relate to your business then follow these and engage on their posts.

• Ask your community to tag their friends in your posts. Don't do this all of the time, but rather mix it into your mobile marketing strategy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Kx1930bhhCU

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I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.

It's important to have a community that is invested in your brand.

The Importance of Quality Social Media Followers

While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.

Herman explains how to attract authentic followers who are interested in what your business has to offer.

Here's what caught my attention:

• The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.

• Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.

• Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/gjZC3095h6x

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

It's important to build solid objectives in order to be successful in social media marketing.

Common Social Media Mistakes

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

Naylor explains what to avoid and how to properly grow your social brand.

Here's what caught my attention:

• Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

• Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

• It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ybsN309SFzZ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.