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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Business Improvement and Social media | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation

Via janlgordon
janlgordon's curator insight, February 19, 2017 10:56 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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Be Original With Your Content

Be Original With Your Content | Business Improvement and Social media | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.

Via janlgordon
janlgordon's curator insight, January 5, 2017 11:32 PM

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/egDH307JQPz

 

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janlgordon's comment, January 6, 2017 10:52 AM
thanks @massimo facchinetti for this.
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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Business Improvement and Social media | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research

Via janlgordon
janlgordon's curator insight, January 27, 2017 6:15 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

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Didier C Touboul's curator insight, January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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The Truth About SEO and Blogging

The Truth About SEO and Blogging | Business Improvement and Social media | Scoop.it
In this article, I set the record straight regarding Blogging SEO, debunking several commonly help misconceptions along th

Via janlgordon
janlgordon's curator insight, November 28, 2016 10:49 PM

I selected this article from Curatti written by Mark Preston because he explains the meaning of blogging SEO, and how this applies to visibility.

 

Useful tips that will greatly improve your business content strategy.

 

How Your Blog Can Rank High on Google

 

Your business or personal blog can be used to attract a targeted audience for better search engine rankings. I agree that understanding how this process works will enable you to produce better content that Google will take notice of.

 

Preston explains how your social network and shares can build a strong presence online.

 

Here's what caught my attention:

 

  • A blog strategy focused on SEO is different from inbound marketing. The results are much slower with the latter and focus only on the website.

 

  • Bloggers who post at least 15 times a month may receive the most traffic, but not the most in quality. It is better focus on one outstanding piece per week.

 

  • The length of a blog post should be as long as it needs to be depending on the topic. This can range anywhere from 300 words to 5,000 words.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/t6cC306C4Sn

 

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