Business Improvement and Social media

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

SEO is not about tricking Google search, but delivering relevant and original content.

How to Understand New Search Engine Marketing Methods

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

Here's what caught my attention:

• A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

• Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

• Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/EgiT306JHo5

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today