Business Improvement and Social media

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

It's important to have a community that is interested in your brand content.

Drive Up Your Social Media Conversations

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

Barker explains how to post content that people will want to respond to.

Here's what caught my attention:

• Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

• You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

• Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/EH1X30bMJkz

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In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

• The importance of creating a complete and compelling profile
• Why you need an All-Star profile
• How to build a relevant and opportunity rich network
• What is the right size for a LinkedIn network?
• Which types of content work best?
• How to use LinkedIn search to quickly find your ideal prospects
• Building a virtual team to support and share your content
• How much time to spend on LinkedIn
• Why little and often is the most practical strategy for most people

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

Watch the full video here.

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

Integrating digital channels can help you improve your sales and customer relations.

Make Better Connections Through Social Customer Service

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

Here's what caught my attention:

• The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

• Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

• Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/O1E0309EFxJ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

Bring more to your content marketing through the power of interaction.

Visual Content Marketing Success Strategies

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

Selby explains the impact of interactive content on your business marketing reach.

Here's what caught my attention:

• Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

• Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

• Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

It's important to build solid objectives in order to be successful in social media marketing.

Common Social Media Mistakes

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

Naylor explains what to avoid and how to properly grow your social brand.

Here's what caught my attention:

• Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

• Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

• It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/ybsN309SFzZ

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today