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Scoop.it!
When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions Via janlgordon 
Scoop.it!
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things Via janlgordon
janlgordon's comment,
August 26, 2016 10:46 AM
Thank you @Anna @Ricard Lloria @MiniTool Software & @massimo facchinetti :-)
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Scoop.it!
This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu Via janlgordon
P.j. Germain's curator insight,
October 23, 2016 9:14 AM
Excellent article to help you manage or better yet, become more effective with your social media strategy. |
I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.
Understanding the outcome of your marketing strategies can help improve your conversion rates.
Measuring for Business Success
You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.
Caruso explains what quality metrics look like and how this can affect your bottom line.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/RzSx30a6f8o
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
What an intuitive piece about quality versus quantity. I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur. The importance of a quality audience being offered quality content is what translates to the bottom line. Likes, clicks and follows are not reflective of NOI.