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There are two camps of people that we teach storytelling to. Most people sit somewhere in the middle so these 'camps' relate to archetypes, rather than individuals. The first camp: Story Enthusiasts
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Everyone loves to tell stories don't they? No. They don't. It can be frightening like any other 'art' as Claire Taylor demonstrates in this wonderful article about 'story enthusiasts' and 'story resisters'. It's a great reminder about considering people's fears and vulnerabilities when asking them to tell stories or develop the skill.
Of course it's worth it when you get to the other side but being up for connecting with others in such a powerful way is a pretty important place to start.
This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute