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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Business Improvement and Social media | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others

Via janlgordon
janlgordon's curator insight, May 18, 2017 6:20 PM

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

 

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Drive People to Act on Your Content

Drive People to Act on Your Content | Business Improvement and Social media | Scoop.it
As a content marketer, you must understand what drives people to act on whatever type of content they come across for you to become successful.

Via janlgordon
janlgordon's curator insight, November 14, 2016 11:42 PM

I selected this article from Curatti written by Ron Sela because it explains creative ways your business can publish content that stands out.

 

Understand what drives people to act on whatever type of content they read from your business.

 

Write Blog Posts That Stand Out And From the Rest

 

Presenting an idea with audience intent will determine its effectiveness. I agree that in order to get noticed you need to understand what your buyers want.

 

Sela shows us that we need to find the right keywords that line up with what your audience is looking for online. Find a way to craft your content with the reader in mind.

 

Here's what caught my attention:

 

  • Consider keyword metrics like search volume and conversion rates. Ask yourself things like; how many people use the keyword ”HP laptop discounts” and buy HP laptops?

 

  • The main goal of great content is to grab the reader's attention. Understanding their needs is essential, but you must also dig deeper and find our more about buyer behavior.

 

  • It's important to publish with the right publications to reach your target audience immediately. This requires that you create high-quality content that will be noticed by influencers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/yrpx306b2QD

 

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janlgordon's comment, November 16, 2016 10:45 AM
@Dara Lin thank you
janlgordon's comment, November 16, 2016 8:26 PM
You're welcome @Otir
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Business Improvement and Social media | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

Via janlgordon
janlgordon's curator insight, November 22, 2016 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

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