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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | Business Improvement and Social media | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen

Via janlgordon
janlgordon's curator insight, June 16, 2017 6:45 PM

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

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Why There Are Less Comments On Your Blog

Why There Are Less Comments On Your Blog | Business Improvement and Social media | Scoop.it
If you are worried why you are getting fewer comments on your blog than you did some years ago, take this quiz to find out what you can to do about it.

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janlgordon's curator insight, June 12, 2017 4:18 PM

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

 

Learn why your articles are not getting as much feedback as they did a few years ago.

 

Why Blog Comments are on the Decline

 

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

 

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

 

Here's what caught my attention:

 

  • First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

 

  • Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

 

  • Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/SL6Z30cx2Xd

 

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Stephen Dale's curator insight, June 14, 2017 4:46 AM
Some useful tips for bloggers - both novice and experienced.
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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Business Improvement and Social media | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin

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janlgordon's curator insight, March 29, 2017 4:50 PM

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Business Improvement and Social media | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why

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janlgordon's curator insight, February 28, 2017 11:06 PM

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Curate Content Like a Pro

Curate Content Like a Pro | Business Improvement and Social media | Scoop.it
Curating content is one of the easiest strategies for brands to increase their following. Whether sharing other content on your social channels or curating articles on your blog, curation can help you supplement content while keeping your audience engaged. By combining content and relevant materials into one easy to digest resource (email, blog post, social …

Via janlgordon
janlgordon's curator insight, November 17, 2016 9:12 PM

I selected this article from Curatti written by Derek Miller because it provides insight into how to increase your audience with curated content.

 

Use re-publishing methods to draw in more readers.

 

Curated Content Can be Effective in Building Your Community

 

You can keep your audience interested and engaged by curating articles on your blog and on social media. I agree that combining your content into easily digestible resources will help it spread a lot farther over multiple channels.

 

Miller explains the different types of curation and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Curating content connects your brand with influencers and diversifies your message. It also helps you save time and money on creating original articles.

 

  • Go beyond republishing content, and look for opportunities to build relationships with the original publisher..

 

  • Find out which platforms your readers are most active on. Focus your publishing there for the best response rate.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/SVmU306i1yP

 

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janlgordon's comment, November 18, 2016 10:53 AM
@Oksana Borukh you're welcome
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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | Business Improvement and Social media | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo

Via janlgordon
janlgordon's curator insight, June 13, 2017 6:14 PM

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

 

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Liliana's curator insight, July 12, 2017 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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#Networking : The Essential Antidote To Blogging Alone

#Networking : The Essential Antidote To Blogging Alone | Business Improvement and Social media | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support

Via janlgordon
janlgordon's curator insight, May 15, 2017 11:42 PM

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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How Bite-Sized Content Can Capture Attention

How Bite-Sized Content Can Capture Attention | Business Improvement and Social media | Scoop.it
In this article, the concept of atomization is used to describe producing bite-sized content from larger articles or reports, and why it works

Via janlgordon
janlgordon's curator insight, March 2, 2017 5:36 PM

I selected this article from Curatti written by Bryan Kramer because it provides insight into how to capture your readers with smaller content.

 

Why bite-sized content is effective in getting your message out.

 

Publish Smaller Articles to Attract More Readers

 

There are many who will not read longer articles for whatever reason. I agree that you can capture these readers by condensing your information.

 

Kramer explains the impact of bite-sized content on your blog.

 

Here's what caught my attention:

 

  • The smallest gift can produce the biggest dividend when it comes to writing content. This especially applies to shares on social media.

 

  • Look over your existing articles and find out what can be repurposed into a more condensed version. Smaller content must be to the point and easy to understand.

 

  • As you plan your content decide ahead of time which articles can become more shareable. For example, turn your blog posts into a webinar, infographic or a short YouTube clip.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of https://maierlawgroup.com/

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Read full article here: http://ow.ly/nhqx309xaug

 

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janlgordon's comment, March 3, 2017 11:59 AM
thank you @massimo facchinetti :)
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Improve Your Post with an Awesome Headline

Improve Your Post with an Awesome Headline | Business Improvement and Social media | Scoop.it
Readers won't necessarily see a new post on your blog, but by its awesome headline designed to attract passing traffic to lure them in from almost anywhere.

Via janlgordon
janlgordon's curator insight, February 22, 2017 1:37 AM

I selected this article from Curatti written by Alice Elliott because it provides insight into how to improve your blog posts with a great headline.

 

The purpose of your headline is to draw in and hook your readers.

 

How to Create an Attractive Headline

 

You can keep your audience interested and engaged by writing catchy titles. I agree that this will help attract more attention to your blog blog posts.

 

Elliott explains the different types of headlines and how to be most effective in reaching your readers.

 

Here's what caught my attention:

 

  • Craft your headlines to be relevant, suitable to your audience, and relatable. Use attractive wording that stimulates curiosity.

 

  • You should convince the reader that your content is a must-read and better than other articles out there. Headlines should recognize and relate to your audience's needs.

 

  • Offer a solution, secret, or success strategy that will make a difference in your reader's life. Be honest with your promises in your post.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/2lIb309eJ23

 

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