In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl
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janlgordon's curator insight,
February 3, 2017 7:51 PM
In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).
She happily borrows from the old saying:
"My overnight success took me 10 years to build”
She added, though: “I made all the same mistakes as everyone else”.
Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.
Traffic Generation Café came from this, using the lessons from the first effort. Not a Natural Born WriterSurprise! Ana used to hate writing, and admits it doesn’t come naturally to her.
The reason is really simple, and she found it easy to overcome. At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.
She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing! Boomerang MarketingThe real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.
Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!
The interview is very vibrant and fast moving.
Watch the video here.
janlgordon's curator insight,
January 5, 2017 11:32 PM
I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.
Why re-publishing methods only improve your website rankings.
Publish Less With More Substance
Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.
Preston explains what options are available to publishing more meaningful blog posts.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/egDH307JQPz
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
November 23, 2016 10:07 PM
I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.
Use social media to increase your email subscribers and influence.
How Email Goes Hand-in-Hand with Your Marketing
If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.
Herman explains several ways to leverage your community and attract more subscribers.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Fb18306tAPp
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today |
janlgordon's curator insight,
March 27, 2017 9:38 PM
I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.
Fuel your marketing efforts with fresh, original content.
Content Marketing Success Strategies
Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.
Selby explains the impact of great content on your business growth.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf. . Read full article here: http://ow.ly/Fm3h30ajBR0
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
janlgordon's curator insight,
January 27, 2017 6:15 PM
I selected this article from Curatti written by Ruchika Sharma
Create a monthly action plan for your articles with the right keywords.
How to Use Keywords Effectively
Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.
Sharma explains the basics of content planning through keyword research.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/lca9308qPhB
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Didier C Touboul's curator insight,
January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
janlgordon's curator insight,
December 16, 2016 6:16 PM
This article on Curatti written by Jan Gordon features Part One of the best our contributing writers in 2016.
Here's what's highlighted
Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.
In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.
Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.
For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts. Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!
Read the full article to get the scoop from 10 featured authors on Curatti.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead Image: 123rf
Read more here: http://ow.ly/Wwec307cZDk
janlgordon's comment,
October 12, 2016 10:53 AM
Thank you @Ulises La Roca & @Fundraisingmusicevents :-)
Belinda Suvaal's curator insight,
December 12, 2012 2:07 PM
Een goede #infographic is goud waard (IMHO: sommige infographics schieten hun doel voorbij door een overload aan feitjes en statistiekjes) |
I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.
Understand digital marketing and avoid common mistakes
Dispelling Digital Marketing Myths
Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.
Brenner explains what digital marketing means to your business and how to make it successful.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Szpe30cB7pe
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today