Business Improvement and Social media

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

Why follow links are a turn-off when it comes to Google search.

Avoid Using Follow Links in Sponsored Posts

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

Here's what caught my attention:

• Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

• In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

• A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/ITMA309sA7T

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I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

Why re-publishing methods only improve your website rankings.

Publish Less With More Substance

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

Preston explains what options are available to publishing more meaningful blog posts.

Here's what caught my attention:

• A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

• Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

• Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/egDH307JQPz

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I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

Create a monthly action plan for your articles with the right keywords.

How to Use Keywords Effectively

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

Sharma explains the basics of content planning through keyword research.

Here's what caught my attention:

• Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

• Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

• After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lca9308qPhB

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today