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The Truth About Digital #Marketing

The Truth About Digital #Marketing | Business Improvement and Social media | Scoop.it
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl

Via janlgordon
janlgordon's curator insight, June 14, 2017 4:28 PM

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

 

Understand digital marketing and avoid common mistakes

 

Dispelling Digital Marketing Myths

 

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

 

Brenner explains what digital marketing means to your business and how to make it successful.

 

Here's what caught my attention:

 

  • It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

 

  • A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

 

  • Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Szpe30cB7pe

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Media Wave's curator insight, November 6, 2018 3:48 AM
The old school marketing method: the real “word of mouth” “ face to face” is still simply the best - we just need to improve on it and find more innovative ways to deliver messages that way. Technology is just gearing slowly away from it.
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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | Business Improvement and Social media | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

Via janlgordon
janlgordon's curator insight, April 19, 2017 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/V6YR30aZSL8

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 2017 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | Business Improvement and Social media | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research

Via janlgordon
janlgordon's curator insight, March 8, 2017 7:29 PM

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Steps to Promote Your Blog

5 Steps to Promote Your Blog | Business Improvement and Social media | Scoop.it
Here’s some ways in which you can promote your content to make sure it is getting to your target audience quickly an

Via janlgordon
Ulises La Roca's comment, October 11, 2016 11:14 PM
OK
janlgordon's comment, October 12, 2016 10:53 AM
Thank you @Ulises La Roca & @Fundraisingmusicevents :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @MiniTool Software :-)
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Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do #Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Business Improvement and Social media | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 

 

http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
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#Blogging Secrets of a Killer Blog Post: Images [#infographic]

#Blogging Secrets of a Killer Blog Post: Images [#infographic] | Business Improvement and Social media | Scoop.it

You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds—less than the blink of an eye.

A post with an image is far more enticing to the bounce-happy readers of the Internet than one without, and is more likely to be shared on social media as well.

More at the link.


Via Lauren Moss, John van den Brink
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Doing Content Marketing? Why Some Companies Will Never Win At It

Doing Content Marketing? Why Some Companies Will Never Win At It | Business Improvement and Social media | Scoop.it
Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.
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A Blogger's Guide to Publishing Infographics

A Blogger's Guide to Publishing Infographics | Business Improvement and Social media | Scoop.it
With plenty of different forms of advertising and publication forming over the past several years, many bloggers are looking for alternative ways to catch the eyes of their readers.
One of the best ways to do this is by creating infographics that summarize a topic or event in an aesthetically-pleasing fashion. By boiling down the subject material into an easy-to-digest format, you stand to gain much attention from those seeking refuge in an internet environment of information overload...
Via Lauren Moss
Mark Trinidad's comment, December 12, 2012 12:40 PM
amazing as always Lauren... infographics
Belinda Suvaal's curator insight, December 12, 2012 2:07 PM

Een goede #infographic is goud waard (IMHO: sommige infographics schieten hun doel voorbij door een overload aan feitjes en statistiekjes)

Lauren Moss's comment, December 13, 2012 2:19 AM
Thank you!
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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Business Improvement and Social media | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu

Via janlgordon
janlgordon's curator insight, April 24, 2017 11:09 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Business Improvement and Social media | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers

Via janlgordon
janlgordon's curator insight, April 11, 2017 4:27 PM

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Ways Social Media Can Grow Your Email List

5 Ways Social Media Can Grow Your Email List | Business Improvement and Social media | Scoop.it
if you have wanted to grow your email list, read on, as I share with you my best tips for ways to use social media to grow that important list.

Via janlgordon
janlgordon's curator insight, November 23, 2016 10:07 PM

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

 

Use social media to increase your email subscribers and influence.

 

How Email Goes Hand-in-Hand with Your Marketing

 

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

 

Herman explains several ways to leverage your community and attract more subscribers.

 

Here's what caught my attention:

 

  • Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

 

  • Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

 

  • Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Fb18306tAPp

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 26, 2016 11:06 AM
thank you @massimo facchinetti
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5 Types of Storied Content #Marketing for 2016

5 Types of Storied Content #Marketing for 2016 | Business Improvement and Social media | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi
Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

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5 Ways to Tell Your Story in Your #SocialMedia #Marketing

5 Ways to Tell Your Story in Your #SocialMedia #Marketing | Business Improvement and Social media | Scoop.it
Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.
Jack Ventura's curator insight, October 30, 2015 4:02 AM

Visto che gli autori devono anche promuoversi, e che il social media marketing è uno degli strumenti per farlo, ecco come usare lo storytelling nei canali sociali.

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#Content #Marketing: Are You At The Mature #Storytelling Stage?

#Content #Marketing: Are You At The Mature #Storytelling Stage? | Business Improvement and Social media | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Business Improvement and Social media | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
Intriguing Networks's curator insight, July 1, 2013 6:45 AM

Great stuff

Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!