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"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
Julie Neumark curates “over 25 TED talks” into 3 faves by Andrew Stanton, JJ Abrams, & Nancy Duarte with themes of “wonder, mystery, possibility, connection, and engagement.”
Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!
Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.