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Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | Business Improvement and Social media | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way

Via janlgordon
janlgordon's curator insight, April 12, 2017 5:13 PM

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/IrJj30aOyyw

 

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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Business Improvement and Social media | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin

Via janlgordon
janlgordon's curator insight, March 29, 2017 4:50 PM

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Long Form Content Can Improve Your Strategy

Long Form Content Can Improve Your Strategy | Business Improvement and Social media | Scoop.it
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form

Via janlgordon
janlgordon's curator insight, March 7, 2017 9:08 PM

I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.

 

Why long form content is well received by your audience.

 

Long Form Content Success Strategies

 

Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.

 

Kramer explains the impact of long form content on your blog.

 

Here's what caught my attention:

 

  • Search engines tend to rank long form content higher than short form. The more words you have the more opportunity to add relevant keywords.

 

  • Longer content can set you apart from the competition. Especially as you focus more on quality than quantity. This places your business ahead of the game.

 

  • It may take more time to read a lengthy article -- but generally this will be well received by readers. It is well worth the time and investment to write long form content.

 

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Content #Marketing Tools for Success

Content #Marketing Tools for Success | Business Improvement and Social media | Scoop.it
Editor’s Note: Meet Tom Jager, previously published in Huffington Post. For his first Curatti article, he writes about 6 of the best tools for content marketers. It contains a mix of some of the same apps you’ll have seen in other articles, and perhaps 2 or 3 that you may not have seen so often…

Via janlgordon
janlgordon's curator insight, February 7, 2017 11:27 PM

I selected this article from Curatti written by Tom Jager because it shows you great tools to improve your content marketing strategy.

 

Increase awareness for your brand with the use of content tools and apps.

 

6 Winning Content Marketing Tools

 

In order to improve your reach you need to have the right strategy and resources. I agree that if you'd like to attract an interested audience your business should first produce great content.

 

Jager provides the six top tools and apps to help make your content strategy become successful.

 

Here's what caught my attention:

 

  • Stay up to date on the latest trends in your industry with Trendspottr. Use this tool to find influencers, hot hashtags, and the right content at the right time for your community.

 

  • Once you attract new subscribers the next step is to nurture them through email. MailChimp a powerful email marketing automation tool that has a user-friendly interface for the best functionality.

 

  • You don't need to have design skills to create great graphics for your blog posts. Canva makes it very easy to create professional images in an easy-to-use format.

 

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Don't Be a Victim of Content Theft

Don't Be a Victim of Content Theft | Business Improvement and Social media | Scoop.it
Your content may have been used without attribution or your permission. Read here to identify if you are a victim of Content Theft and how to prevent it

Via janlgordon
janlgordon's curator insight, January 19, 2017 8:48 PM

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

 

Protect your valuable blog posts from piracy.

 

How to Stop Content Theft

 

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

 

Kramer shows how to gather the right information on your blog posts in order to protect them.

 

Here's what caught my attention:

 

  • The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

 

  • In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

 

  • You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/e0lP308aWjW

 

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Stephen Dale's curator insight, January 22, 2017 6:45 AM
Having been a victim of content theft and plagiarism, this article provides some useful and practical tips on what to do if you are the victim, and how you can potentially prevent it happening to you.
Patryk Kaźmierski's curator insight, January 25, 2017 5:39 AM

ArtykuĹ‚ o tym jak zapobiegać kradzieĹĽy contentu. 

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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Business Improvement and Social media | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers

Via janlgordon
janlgordon's curator insight, April 11, 2017 4:27 PM

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/62Ua30aMjLd

 

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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Business Improvement and Social media | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

Via janlgordon
janlgordon's curator insight, March 22, 2017 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

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Chuck Bartok's curator insight, March 23, 2017 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 2017 10:14 AM
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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Business Improvement and Social media | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation

Via janlgordon
janlgordon's curator insight, February 19, 2017 10:56 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/TFbV3099Qkm

 

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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Business Improvement and Social media | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research

Via janlgordon
janlgordon's curator insight, January 27, 2017 6:15 PM

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

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Didier C Touboul's curator insight, January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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Improve Your Content Marketing With These 12 Tools

Improve Your Content Marketing With These 12 Tools | Business Improvement and Social media | Scoop.it
These 12 essential tools will increase the effectiveness of your social media content, making it more engaging for readers

Via janlgordon
janlgordon's curator insight, November 22, 2016 4:35 PM

I selected this article from Curatti written by Gloria Kopp because it shows you how to create content that people will want to engage in and share.

 

Make your blog articles more appealing to your readers with helpful tools.

 

Great Content Grows Influence and Attracts Sales

 

A catchy headline and original content are essential to attracting an audience online. I agree that in order to be effective in reaching your audience you need to take advantage of the right resources.

 

Kopp provides tools you can use to make your content strategy more effective.

 

Here's what caught my attention:

 

  • If writer's block is standing in your way then you can get a little help from Blog Title Idea Generator. This resource will help you start creating original ideas with a list of relevant topics to start from.

 

  • You don't have hire an expensive editor to provide an overview of your copy. With Writefull your business can get suggestions for improvements and increase your credibility.

 

  • It's important to mix up your content and keep your audience engaged. Videos are a good way to do this, and WeVideo can help you create a professional look that is informative and entertaining.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ayc8306qYrp

 

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