Business Improvement and Social media

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

Answer These 4 Marketing Questions

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

Jantsch provides four ways your business can discover the best plan.

Here's what caught my attention:

• Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

• To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

• Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/tzA930c3n0K

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I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

Make your brand more attractive by humanizing the persona.

Effectively Reach Your Target Market

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

Brenner goes over how to improve the 'likability' factor for your business marketing.

Here's what caught my attention:

• Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

• Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

• We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/TFMX30acBBW

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I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

How to stand out online for more business success.

Branding Tips to Improve Your Reach

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

Daniels provides information on the latest in branding for business.

Here's what caught my attention:

• A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

• Good design conveys the needs and desites of your community. This starts with a good product design.

• A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/6Ozl306SrEx

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Good post on what makes a brand shareable on social media

Good post on what makes a brand shareable on social media

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

Learn from top marketers in your industry on how to build better influence online.

Understand How Influencers Reach an Audience

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

Barker goes over influencers from various niches who have run a successful marketing campaign.

Here's what caught my attention:

• Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

• In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

• A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/PWHS3091a7c

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today